STORY OF THE DAY


PRODUCER-2-CONSUMER MARKET PROGRAM LAUNCHED TO PROVIDE CONSUMERS AFFORDABLE PRICES OF GOODS



Amid the rising inflation in the country, a “Producer-2-Consumer (P2C) Market Program” was launched on Tuesday to provide consumers reasonably-priced agricultural and manufactured goods.

In cooperation with the local government units, the Departments of Agriculture (DA), Trade and Industry (DTI) and National Food Authority (NFA) setup a DTI suking outlet, dubbed as “Tulong sa Bayan” in front of the Commonwealth Barangay Hall in Quezon City.

Under the said program, producers and manufacturers can directly sell basic goods and prime commodities to the Filipinos such as pork, chicken, vegatables and rice.

The DTI said “by removing the middle players in the supply chain, goods can be sold at very affordable prices.”

One manufacturer called this initiative as a “corporate social responsibility” because the company wants to help its consumers in their daily expenses.

Meantime, long queues were observed at the the rice stalls which was called “NFA Rice on Wheels”.

48-year-old Abelardo Dahol shared the vendors in this area are able to sell five kilos of NFA rice to the consumers.

In an interview, DTI Secretary Ramon Lopez mentioned that P2C program shows that the NFA has plenty of rice supply which is ready for distribution.